MANILA, Philippines -- Hyundai Asia Resources Inc. (HARI) recently kicked off the start of its new global ad campaign with a test drive of its new Eon hatchback.
The new worldwide brand campaign called “Live Brilliant” is a follow up to its previous slogan, "New Thinking. New Possibilities." It now hopes to communicate how "modern premium" is expressed in its line of vehicles.
The event also served as the starting point for the “Live Brilliant Eon test drive” participated in by 40 members of the media and its officially recognized car club, Team Hyundai Philippines. For the drive, participants drove one of 20 brand new Eon vehicles up to Baguio to put it through fuel economy and photography challenges.
The new Eon is Hyundai’s latest entry level offering, positioned below the i10 subcompact.
Designed jointly between the Hyundai R&D centers in Namyang, South Korea and Hyderabad, India, the five-door hatchback is just 3.5 meters long and 1.55 meters wide. It is powered by an 814cc 3-cylinder gasoline engine with multipoint injection that produces 55 horsepower. A five-speed manual delivers that power to the front wheels.
The car features high tech amenities like Motor-Driven Power Steering, an integrated entertainment system with USB and digital fuel and temperature gauges.
The car features the same fluidic sculpture design seen in its stable mates that results in an aerodynamic 0.35 coefficient of drag.
In addition, the car also boasts of a tight 4.55 meter minimum turning radius and a cargo area with 215 liters of volume.
For safety, the Eon includes a High Mount Stop Lamp at the rear, a driver side airbag, 3-point ELR seatbelts in the front seats and 3-point and 2-point seatbelts at the rear.
HARI said the vehicle can achieve fuel consumption as high as 26.3 kilometers per liter based on a fuel economy test conducted by Hyundai Motor Co.
With a price tag of P498,000 for the GLS and P438,000 for the base model, the company hopes the vehicle will appeal to first time and second car buyers alike.