MANILA, Philippines – Australian apparel brand Cotton On, the latest clothing line to be brought by Filipino lifestyle brand Bench to the country, has formally opened its first store at the SM Mall of Asia in Pasay.
With over 800 stores worldwide, Cotton On was brought to the Philippines by Suyen Corp., the company behind Bench, in time for the Filipino-owned brand's 25th anniversary.
To mark the opening of its first store, Cotton On Philippines held a fashion show showcasing its range of products, from men's and women's wear to trendy fashion accessories.
Hosted by Raymond Gutierrez, the launch held Friday at the Bonifacio Global City was attended by a number of celebrities, including Filipina supermodel Tweetie de Leon-Gonzales, Congressman Roman Romulo and his wife Valenzuela City councilor Shalani Soledad, fashion blogger Laureen Uy, and Kapamilya host and Bench endorser Karylle.
Also spotted at the launch were long-time Bench endorser Lucy Torres-Gomez, celebrity host Tim Yap, model Kelly Misa, Kapamilya actors Ejay Falcon and Joseph Marco, and former "Pinoy Big Brother" housemate Tin Patrimonio.
Cotton On branches at the SM Megamall and Bonifacio High Street are set to open this month.
Cotton On finds its roots in Geelong, Australia, where it first opened in 1991.
It now has stores in New Zealand, China, Singapore, Hong Kong, Malaysia, Thailand, South Africa, Germany, the United Arab Emirates, the United States, and now, the Philippines.
Cotton On isn't the first international clothing line to make its local debut courtesy of Bench.
Over the years, Suyen has brought several foreign brands to the country such as La Senza, Aldo, Charles and Keith and The Face Shop.