MANILA - ABS-CBN Foundation managing director and environmental advocate Gina Lopez has decided to take on a new cause by joining the Amyotrophic Lateral Sclerosis (ALS) ice bucket challenge.
In a video uploaded online on Tuesday, the Pasig River Rehabilitation Commission head accepted the dare of Senate President Franklin Drilon.
Lopez then challenged her partners in the ongoing cause of cleaning the iconic river -- Manila Mayor Joseph Estrada, Quezon City Mayor Herbert Bautista, Mandaluyong City Mayor Benjamin Abalos, and San Juan City Mayor Guia Gomez.
Estrada already made it clear that he will not take the ice bucket challenge, noting that charitable works should not be made a spectacle.
Lopez added that she will donate to the Neurosciences Department of the Philippine General Hospital, which is responsible for the treatment of many Filipinos afflicted with neurological diseases.
"Lamigin ako!" exclaimed Lopez before dousing herself in a bucket of ice cold water.
Since the campaign started in the US in July, a galaxy of celebrities and personalities have taken up the cause.
The viral craze was reported to have raised $100 million (over P4.3 billion) as of the month of August.
Among the local personalities who joined the cause were ABS-CBN president and chief executive officer Charo Santos-Concio and ABS-CBN chairman Eugenio "Gabby" Lopez III -- the brother of Lopez.
Celebrities Anne Curtis, Lea Salonga, Vice Ganda, and couples Angel Locsin and Luis Manzano have also joined the cause.
While rules vary, the ice bucket challenge generally has participants recording themselves getting poured with ice water on the head. The video is supposed to be published online within 24 hours of being challenged.
Before getting drenched, a participant can tag other people to take up the challenge. Those who refuse to do the dare are expected to donate to the ALS Association in the United States, or any foundation pursuing research on the disease.