MANILA – It’s hard to escape it – from your Facebook and Twitter feeds to newscasts and talk shows, people are seen doing the ice bucket challenge, which aims to raise funds for amyotrophic lateral sclerosis (ALS) research.
It was recently reported that the Philippines ranked eighth in the list of top ten countries which participated in the ice bucket challenge, which has raised more than $100 million.
Some people have refused to pour buckets of ice water over their heads, however, citing reasons ranging from health concerns to environmental issues.
Others, meanwhile, said they would rather not turn charitable works into a spectacle.
Riding on the popularity of the ice bucket challenge, many new fundraising campaigns have branched out, taking into consideration the shortage of water in some parts of the world and suggesting new ways to show support not only for ALS patients, but also for other causes.
Here are some of them:
Rice bucket challenge
This challenge replaces a bucket of ice and water with a bowl or bag of rice. And no, it is not poured over a person’s head – instead, it is donated to the nearest needy person.
Started by Indian journalist Maju Latha Kalanidhi, the rice bucket challenge (#RiceBucketChallenge) aims to help others without wasting anything. Those who take up the challenge are asked to post a photo on social media and challenge their friends.
Dirt bucket challenge
Palestinian journalist Ayman al Aloul started the dirt bucket challenge to draw attention to the destruction in Gaza. While it does not ask for material donations, it seeks the help of people who have a strong following, both offline and online.
The challenge (with the hashtag #RemainsBucket) uses rubble and dirt to avoid wasting precious water in war-torn areas such as Gaza.
Taco or beer challenge
This idea was started by pro-choice activists in the United States to encourage people to donate to an abortion fund.
The taco or beer challenge (#TacoOrBeerChallenge) is simple – eat a taco or drink a beer, or both, and donate.
No bucket challenge
Technology writer Will Oremus of Slate is urging people to stop doing the ice bucket challenge and instead just donate to the ALS Foundation or their charity of choice.
Called the no ice bucket challenge (#noicebucketchallenge), the dare involves simply contributing to a cause without attracting “piles of Facebook likes in return.”