'It's more fun in PH' inspires comedy concert


Posted at Aug 28 2012 05:58 PM | Updated as of Aug 29 2012 01:59 AM

MANILA, Philippines -- A comedy concert inspired by the popular tourism slogan "It's More Fun in the Philippines" will be staged starting next week at the Music Museum.

'I [heart] MLA (Kasi nga, it's more fun in the Philippines)' features the team-up of comedian
Jon Santos (in orange), balladeer Bo Cerrudo (in pink), and the vocal group The Company.

Billed as a musical "travelogue" highlighting some of the country's favorite tourist destinations and historic landmarks, "I [heart] MLA (Kasi nga, it's more fun in the Philippines)" will feature the team-up of comedian-impersonator Jon Santos, the vocal group The Company and balladeer Bo Cerrudo.

Following the success of the Department of Tourism's campaign, the artists collaborated on the comedy musical as early as last year.

"The show is basically a love letter to Manila that attempts to relive and rediscover the city's glory and splendor by way of song, dance, humor and a montage of historic and nostalgic visuals," Santos said.

"It's low-brow meets high-brow, utilizing contratextual concepts," he added.

Aside from underscoring the "pomp and pageantry of the city's scenic spots," "I [heart] MLA" will also serve as a reflection of the current goings-on in Filipino pop culture, according to Cerrudo.

"The show also doubles as a smorgasboard of Pinoy pop cultue, with particular references to music, fashion, cinema, food, sports and even politics -- all interwoven through a tapestry of comic, musical and visual vignettes," Cerrudo said.

Mounted as a concert series, "I [heart] MLA (Kasi nga, it's more fun in the Philippines)" will run from September 5 and 19; October 3, 10, 17 and 24; November 7, 14, 21 and 28 at the Music Museum.