MANILA -- The president and CEO of McDonald's Philippines, Kenneth Yang, has joined the ice bucket challenge craze, with no less than the fastfood giant's iconic mascot dousing him with ice water.
McDonald's Philippines posted the video of Yang doing the dare on its official YouTube page on Tuesday.
Aside from donating to ALS Association, which is dedicated to raising awareness of amyotrophic lateral sclerosis or ALS, Yang said he will also give a matching amount to Ronald McDonald House Charities in the Philippines.
After urging viewers to support causes they believe in, Yang called on Ronald the clown -- McDonald's ubiquitous mascot -- to pour the bucket of ice water on him.
According to the video's description, Yang was nominated by Megaworld founder Andrew Tan. Yang passed on the challenge to his forummates at the Young Presidents Organization, Guillermo Aponte of Coca-Cola Philippines, and actor and McDonald's Philippines endorser Xian Lim.
While rules vary, the ice bucket challenge generally has participants recording themselves getting poured with ice water on the head. The video is supposed to be published online within 24 hours of being challenged.
Before getting drenched, a participant can tag other people to take up the challenge. Those who refuse to do the dare are expected to donate to the ALS Association, or any foundation pursuing research on the disease.
However, as it has unfolded on social media, celebrities tagged to do the challenge still make significant donations despite agreeing to take up the dare.