‘Maindie’ movies combine edge, relevance

ABS-CBN News

Posted at Aug 22 2012 12:39 PM | Updated as of Aug 22 2012 08:39 PM

MANILA, Philippines – A new and growing category combines the experimental vibe of indie movies with the mainstream sensibilities of commercially successful films.

Projects under the category “maindie,” short for mainstream-indie, aim to provide a different movie experience without limiting itself to a small audience.

An example of this is psychological thriller film “Corazon: Ang Unang Aswang” starring Erich Gonzales and Derek Ramsay, which was released early this year, and the upcoming horror-suspense-drama movie “Amorosa: The Revenge” topbilled by Angel Aquino.

"Corazon: Ang Unang Aswang" earned an estimated P50.6 million during its theatrical run, according to data from Box Office Mojo, outgrossing several studio-backed mainstream releases.

Both films were produced by Skylight Films, ABS-CBN Films’ “maindie” unit established sometime last year.

“It’s not a label of Star Cinema,” said Star Cinema’s Enrico Santos. “We don’t do the kinds of movies that Star Cinema makes, like ‘yung mga family dramas. Ours have more edge. They’re not as experimental as the indie films made for Cinemalaya, but they’re indie pa rin, although we do try to cater to and entertain mainstream sensibilities.”

According to Santos, Skylight Films uses the same equipment used by indie filmmakers, experiments with new techniques and finds new ways to distribute and promote its movies.

He added that the new production arm tries to work with new combinations of actors, directors and stories.

“If we see it’s pang-mainstream, sige, go. But we can never be identical to mainstream because the real mission of Skylight Films is to give viewers something different from the usual fare,” he said.

“Amorosa,” directed by Topel Lee, tells the story of a mother and her two sons (played by Aquino, Enrique Gil and Martin del Rosario) who decide to move homes for a change of luck. Little do they know that even more troubles will begin because of an unseen resident (played by Empress).

Also part of the cast are Carlo Aquino, Angel Falcon, Jane Oineza, Franco Daza, Nico Antonio, Jairus Aquino, Mosang, Richard Quan and Xyriel Manabat.

“Sa ‘Amorosa,’ nakatirintas ang family drama and horror. It’s one of the most twisted movies you will see,” Santos said. “It all depends on how moviegoers will accept the movie. We’re taking a big risk with this, but we trust na willing sila.”

“Amorosa” is set to hit Philippine cinemas on August 29.

Click here for a trailer of the movie.

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