MANILA, Philippines – The Philippine pavilion at the Expo 2012 in Yeosu, South Korea recently bagged the Best Exhibit award given by Exhibitor magazine.
The Expo opened last May with the theme “The Living Ocean and Coast: Diversity of Resources and Sustainable Activities.” The country’s pavilion, designed by the young creatives of U26 Design Studio, focused on the country’s diverse marine destinations and its commitment to conservation initiatives.
“The direction given by DOT (Department of Tourism) was to create a pavilion that would highlight the Philippines as the center of the world’s marine biodiversity and that we are an exciting destination for eco-friendly adventures,” said lead designer Stephanie Sy.
“DOT Secretary Ramon Jimenez Jr. said in particular that he wanted us to portray a modern Philippines to reshape and update the traditional perception of the country. We took inspiration from the butanding which is the most successful eco-tourism story in the Philippines,” she added.
The main entrance to the Philippine pavilion features a dramatic representation of the butanding’s silvery spots, while inside the exhibit hall is a multi-sensory experience highlighting the country’s marine ecosystems.
View the slideshow below for a look at the Philippine pavilion in South Korea’s Expo 2012.