MANILA, Philippines – The Department of Tourism (DOT) continues its international rollout of the “It’s More Fun in the Philippines” campaign as it recently introduced the new tagline to travel operators in Thailand.
The DOT, led by director Maria Corazon Jorda-Apo, made a product presentation of “It’s More Fun in the Philippines” before leading Thai travel operators last June 25, the Department of Foreign Affairs said in a statement.
Jorda-Apo was joined by officials of local budget carrier Cebu Pacific, representatives of travel agencies Pan Pacific Travel, Ang’s Tour, Happy Travel and Uni Orient, and the DOT marketing director for Malaysia and Thailand.
The Philippine Embassy in Bangkok’s Charges d’Affairs Edgar Badajos and cultural officer Sylvia Reyes attended the event to give their support to the DOT.
In her PowerPoint presentation, Jorda-Apo described the Philippines as a “fun value for money” and “must experience” holiday destination.
She added that the country is the “last frontier” in Southeast Asia as it waiting to be discovered for its culture and rich marine biodiversity.
A number of Philippine islands have been receiving a lot of buzz from foreign magazines such as Ariara in Calamian, Palawan, which ranked first in the Top 100 holiday destinations list of the British edition of Vogue magazine.
Early this month, tourist favorite Boracay was hailed the world’s best island getaway by Travel + Leisure magazine.