(L-R) DOT Assistant Secretary Benito C. Bengzon, Jr., Ms. Maria Leonor Esteban (Administrator of Arum), Mr. Iñigo Cañado (Director of Arum), DOT Secretary Ramon R. Jimenez, Jr., Ms. Lourdes Plana, and Ms. Ana Capel Rivas (Partner of Foro de Debate) sign an agreement for Madrid Fusion Manila. Photo by Larry Moran, DOT
MANILA – Expect some of the world’s most prestigious chefs and culinary professionals to visit Manila next year as the Philippines hosts Madrid Fusion, a well-known gastronomy gathering in Spain.
Last week, the Department of Tourism signed a partnership agreement with Spanish organizers as they plan the details of Madrid Fusion Manila, which is seen to promote the Philippines as a top culinary destination.
“Madrid Fusion is the single, most important conference for culinary in the 21st century. It is where the world goes to see the future of food. We are very excited to welcome people who are interested in food from Asia, primarily from ASEAN, and from the rest of the world to visit the Philippines in 2015,” said Tourism Secretary Ramon Jimenez Jr.
“The whole concept behind Madrid Fusion is to gather the best in culinary arts and get them to share their knowledge. We believe in the Philippines’ potential to further grow as a center of culinary excellence in Asia, and Madrid Fusion will help amplify that. It is likewise an opportune moment since 2015 has been declared as Visit the Philippines Year,” he added.
More than 400 leading chefs in the world have graced the annual Madrid Fusion, which includes live cooking demonstrations, presentations of new techniques, workshops, contests, tastings, trade exhibits and auctions.
Some of the culinary experts who have participated in the event include Grant Achatz, Gaston Acurio, Ferran Adria, Juan Mari Arzak, Alex Atala, Nobu Matsuhisa, Heston Blumenthal, Michel Brass, Paul Bocure, Quique Dacosta, Alain Duchase, Joel Robuchon and Michel Troisgros.