MANILA, Philippines – Ford Group Philippines continues to fulfill its promise to introduce eight global One Ford vehicles in the Philippines by mid-decade with the recent unveiling of the all-new Focus.
With over 10 million units sold since its introduction in 1998, the Ford Focus has become a key element of the Ford product portfolio in the Philippines.
Ford hopes the new vehicle will set new standards in its class for smart technologies, fuel economy, design, performance and occupant safety.
The new Focus, developed in Europe under the One Ford plan for sale in over 120 markets worldwide, was created from Ford’s new global C-car platform. This platform will underpin at least 10 vehicles around the world and account for 2 million units of annual production.
The Focus will go on sale in the Philippines in September and will be produced at Ford’s state-of-the-art manufacturing facility in Rayong, Thailand.
“The all-new Focus is the next of eight vehicles that we will bring to ASEAN and the Philippines by mid-decade, continuing the successful, product-led transformation of our business,” said Randy Krieger, president of Ford Group Philippines. “The Focus represents the strengths and benefits of our global One Ford strategy in serving our customers across the region and in the Philippines.”
The scale of the global C-car program makes additional technologies and features more economically viable for cars in this segment, bringing in advanced features generally found only in larger, more expensive vehicles.
Among these features is a suite of smart cabin and safety technologies, systems formerly exclusive to European luxury brands.
High-tech driving aids like the Active Park Assist system steers the vehicle all on its own into tight parallel parking spaces.
The Active City Stop system, meanwhile, constantly monitors the car ahead, and applies the brake if there is no response from the driver, to bring it to a complete stop and avoid collisions.
The Blind Spot Information System constantly checks the vehicle’s blind spots, illuminating a light in the mirror to warn the driver if a vehicle is present there.
The voice-activated SYNC connectivity package allows the driver to configure the instrument cluster, thumb through audio and vehicle options or even control a wirelessly connected phone. The system can recognize as many as 150 voice commands to play music from an iPod, set the climate, or call a contact on the phone.
Powering this vehicle is a new Duratec 2.0-litre Ti-VCT engine with gasoline direct injection. It delivers 170PS of power and 200Nm of torque, paired to a six-speed PowerShift dual clutch automatic that drives the front wheels.
For safety, it features a redesigned driver airbag for improved protection, ABS with EBD and Brake Assist, as well as traction control system with torque vectoring to improve control as well as handling.
All of these features will be available in the top of the line 2.0L Focus Titanium+ Sedan and 2.0L Focus Sport+ Hatchback priced at P1,199,000.
The Focus will also be available with a 1.6L engine, both in sedan and hatchback form in prices starting at P859,000 to P989,000.