American fast food chain Burger King has thrown its support behind the lesbian, gay, bisexual and transgender community as it recently offered a “new” product in its branch in San Francisco.
Just in time for San Francisco Gay Pride 2014, Burger King introduced the “Proud Whopper,” which comes in a rainbow-colored wrapper.
There is nothing different about the burger, only that its wrapper bears the message: “We Are All the Same Inside.”
Burger King uploaded a video on YouTube showing customers’ mixed reactions about the product, with the nearly 2-minute clip garnering over 4.6 million views as of writing.
One of the customers was touched by the message of the Proud Whopper, saying: “It makes me feel supported. It makes me feel proud. It’s just a burger but baby steps go a long way.”
“We are all the same inside. I think this wrapper means that we all have the same rights,” a child added.
The advertisement came after Burger King’s change in slogan – from “Have It Your Way,” the burger chain now wants to make a connection with its customers with “Be Your Way.”