MANILA, Philippines – Filipino children today are choosing a fat paycheck over a “happily ever after,” as shown in a survey that asked about what they want to achieve by the age of 30.
Cartoon Network’s “New Generations 2012” survey showed that a high-paying job is the top priority of kids aged seven to 14 years old, as indicated by 63% of 1,000 respondents.
This is much higher compared to the 12% who said that their main goal is to get married.
Other priorities include being physically fit (45%), getting rich (42%), being happy (40%), have lots of friends (26%), being well-traveled (22%), having a fast car (11%) and having babies (10%).
“This is our fifth study and based on the findings, it shows that Pinoy kids are ambitious yet still place value on maintaining healthy lifestyles,” said Duncan Morris, vice president of research and market development of Turner International Asia Pacific Ltd.
Turner International is the parent company of Cartoon Network.
The “New Generations 2012” survey was based on face-to-face, in-home interviews with 1,000 randomly selected Filipino children from Metro Manila, Cebu and Davao.
It was conducted from February 25 to March 26, 2012, and covered socioeconomic classes A, B, C and D.
Boys want to get married
The survey also showed that boys were more likely to aspire for marriage than girls at 15% and 9%, respectively.
Girls aged 11 to 14 are more focused on career than the rest, while boys aged seven to ten are more into being wealthy.
Those who are already well-off (Classes A and B) are even more excited about the idea of getting richer at 49% than those in Class D at 39%.
Sources of happiness
Filipino kids ranked appearance and quality time spent with parents as the top two things that they are most happy about (tied at 87%).
These are followed by friends (85%), health (85%), hobbies and interests (79%), and having people they can trust and talk to (77%).
Meanwhile, 82% of them said they are happy about meeting their parents’ expectations.
When it comes to self-improvement, 14% of those surveyed said they need to work on their weight.
Better grades and more height are tied at 11%, followed by health at 7%.