|Employees of Hotel Sogo participated in a pillow fight, which they said can help release stress and negative feelings. Photo courtesy of Hotel Sogo
MANILA, Philippines - A local hotel chain aims to gather at least 5,000 Filipinos for what may be the world's largest pillow fight.
Hotel Sogo, which has over 20 branches across the country, recently launched Pillow Fight Manila 2011, a campaign to beat the Guinness World Record for the largest pillow fight which stands at 3,706 participants.
It also jump-started Pillow for A Cause, a fund drive that supports state colleges and universities in need.
"We will call on our kababayans (fellowmen) to help us break the world record for the largest number of people participating in a pillow fight," Gus Corpus, Hotel Sogo's chief operating officer, said in a statement.
Hotel Sogo said a wave of pillow fights will run in colleges and universities starting this month to encourage people ages 16 and above to register as "United Pillow Fighters."
Among these schools are the Polytechnic University of the Philippines, where over 100 students took part in a pillow fight last Friday, July 1.
There is no official date and venue yet for Pillow Fight Manila 2011, but organizers said it will likely be held in an open venue as done in other countries.
The event will also require participants to use "special" pillows which they can take home.
"This forthcoming event is a challenge, as well as a creative endeavor that we would offer to the Filipino," Corpus said.
A pillow fight is a game commonly played by children during sleepovers. Here, large cushions are used as weapons or to knock a person off balance.
Hotel Sogo said the activity can help release stress and negative energy, and is therefore useful for adults as well.
Last year, massive pillow fights were held in several cities in the United States, Canada, Spain, Poland, Hong Kong and the United Kingdom.
A number of countries observe April 2 as International Pillow Fight Day.