A contest for 'positive change'


Posted at Jun 29 2010 04:20 PM | Updated as of Jun 30 2010 12:33 AM

MANILA, Philippines - A local pharmaceutical company is looking for college students who can provide social marketing initiatives that promote health and wellness.

Unilab recently launched its "Ideas Positive" program, which aims to "tap on the youth's rich and creative wellspring of ideas" and "transform them into positive change in communities."



"We hope the youth can work hand-in-hand with Unilab, in true Bayanihan spirit, towards a healthier and livelier Philippines," said Unilab corporate affairs director Alberto Manlapit.

The competition is open to all college students in Metro Manila, Cavite, Laguna, Batangas, Bulacan and Pampanga.

Interested parties must form groups of 5 to 7 members and submit their social marketing ideas for a chosen community on or before August 16, 2010.

Finalists will be invited to the Ideas Positive clinic in Mandaluyong from September 23 to 25 to attend workshops relevant to the implementation of their social marketing ideas.

The winner of the competition will receive a seed money of P100,000 to implement the team's community health project, a trophy for their school, and a 3-day, 2-night group vacation package in Boracay island.

Teams who make it to 2nd and 3rd place will each receive a seed money of P50,000 and a trophy for their school. Each member will also receive an iPod shuffle.

For more information, visit www.ideaspositive.com.