KFC rolls out ‘cheese top’ burger in PH


Posted at Jun 28 2012 03:27 PM | Updated as of Jun 29 2012 06:52 PM

The Cheese Top Burger. Photo from KFC Philippines

MANILA, Philippines (UPDATED) – Kentucky Fried Chicken (KFC) Philippines unveiled late Wednesday its first cheese-topped burger, which drew flak from blogs, online newspapers and Internet users across the globe.

The same company behind the much talked about “Double Down” sandwich introduced the “Cheese Top Burger” which includes a chicken patty and a garlic parmesan dressing.

A slice of cheese is melted atop the bun.

The Cheese Top Burger is available only in the Philippines, and is priced at P50.

“The first and only cheese topped bun burger with KFC’s signature Original Recipe chicken patty with rich garlic parmesan dressing. Satisfy your craving with KFC’s new Cheese Top Burger!” KFC Philippines said on its Facebook page.

Comments on the photo range from interested to disgusted.

"I don't get why anyony would put cheese on top of the bun? Messy and weird, is what i'm thinking. Caught my attention but i wouldn't eat it," said Facebook user Maffy Samson-Villar.

"Oh wow. That looks really good. Can't wait to try it. Love cheese!" said Facebook user Joseph Antoine Chatto.

Several blogs and online newspapers, meanwhile, called the sandwich “dumb,” “a mistake” and “wrong,” among others.

“KFC has quite literally topped itself in the dumb sandwich department with the introduction of its latest napkin industry tie-in, the Cheese Top Burger,” said Neetzan Zimmerman of Gawker.com.

“You know what they call a fried chicken sandwich with cheese in the Philippines? A royal mess with cheese,” Zimmerman added.

“The cheese is melted on top of the bun, making it impossibly inconvenient as it will require a knife and fork to eat; unless you try to eat it like a tostada,” said Jami McDonald of Examiner.com.

Double Down

Last year, KFC’s artery-choking Double Down sandwich received a lot of social media buzz for being loaded with calories, salt and fat.

The Double Down sandwich. Photo from KFC

The sandwich contained bacon, cheese and a “special” sauce sandwiched between two fried chicken fillets.

The Double Down became a huge hit in the Philippines, with several Filipinos turning to Facebook and Twitter to complain that it was always out of stock because of high demand.

Other 'weird' fast food creations

A poster showing Burger King's Bacon Sundae.

KFC is not the only fast food chain that has been creating one-of-a-kind offerings.

Just recently, Burger King announced a special summer menu in the United States which includes a 510-calorie bacon sundae.

The dessert includes the usual fudge or caramel sundae, and a strip of crispy bacon.

Last April, Pizza Hut Middle East rolled out a cheeseburger-ringed pizza, which Internet users called “an abomination.”

The Crown Crust Pizza is only available in the Middle East. Photo from Pizza Hut Middle East

The pizza chain also launched a pizza surrounded by chicken fillet sandwiches as a “healthier” alternative.