MANILA, Philippines – Celebrities, selected guests and members of the media had a first look at the country’s first Uniqlo store on Wednesday.
Occupying 1,550 square meters of space, the soon-to-open Uniqlo store is one of the largest shops in the SM Mall of Asia in Pasay City.
It offers a selection of apparel for men, women and children, from jeans to the brand’s “bra tops,” or sleeveless tops with sewn-in bra cups.
Also at the store are Uniqlo's “UT” statement shirts, which shows the company's collaboration with global names such as Barbie, Hello Kitty, Metal Gear, Gundam, Concord Graphic and Lords of Liverpool.
During the pre-opening party, guests were given the chance to buy discounted Uniqlo items at P390, P590 and P790 each.
The same promo will be available to the public from June 15 to July 5.
VIP guest list
Japan’s richest man Tadashi Yanai, president and chief executive officer of Uniqlo’s Fast Retailing Co. Ltd., is in town for the grand opening of the store on Friday, June 15.
With him are Naoki Otoma, group executive vice president of Fast Retailing Co. Ltd. and managing director of Uniqlo Asia and Japan; and Katsumi Kubota, chief operating officer of Fast Retailing Philippines Inc., the joint venture company of Fast Retailing and SM Retail Inc.
Teresita Sy-Coson, vice chairman of SM Investments Corp., also graced the pre-opening event.
“Uniqlo’s fashion concept transcends all economic classes,” Sy-Coson said, adding that the clothing brand is in line with SM’s vision to provide affordable yet good quality products to Filipinos.
Yanai, for his part, said through a translator: “We hope that this (Philippine launch) will be a huge success for the brand and the company.”
Endorsers Chris Tiu, Iza Calzado and Chito Miranda also appeared before guests in full Uniqlo attire.
Uniqlo looks to expand its foothold not only in Asia, but also in the global market as it aims to become the world’s No. 1 company by 2020.
It recently signed tennis superstar Novak Djokovic to a five-year contract.
Here in the Philippines, Uniqlo is expected to face tough competition from international brands such as Zara, Topshop, Forever 21 and Gap, as well as local names Bench and Penshoppe.