DOH drops 'SEX' in slogan for call center agents

Agence France-Presse

Posted at May 28 2013 07:38 PM | Updated as of May 29 2013 09:08 PM

MANILA - The Department of Health (DOH) said Tuesday it had dropped a cheeky slogan that recommended 'SEX' for call center workers after the industry failed to find it funny.

The SEX tagline, which stood for "Stress-free, Eat the right foods and Exercise", was supposed to encourage the country's army of call center workers to lead healthier lifestyles, said Health Undersecretary Enrique Tayag.

"We thought it would be funny. They used (the acronym) SEX to make it a simple message," he said.

However representatives of the call center objected, saying their sector was already being stigmatized by reports that HIV infections were higher among their workers, Tayag told AFP.

He said he also did not expect newspaper headlines such as "Call Center Agents need to have more SEX: Department of Health."

The department is still continuing the campaign but with the tamer slogan of "Live Well, Work Well", Tayag said.