Restaurant to create 'Adobo Diablo' for Dan Brown


Posted at May 23 2013 05:01 PM | Updated as of May 24 2013 08:46 PM

MANILA, Philippines – A local restaurant chain has responded to the controversy surrounding American author Dan Brown’s depiction of Manila as “the gates of hell” by creating a special dish.

On Thursday, Adobo Connection posted on its Facebook page what it said is its response to Brown’s latest novel “Inferno.” It also directed its followers to’s story on the controversy.

“Dear Dan Brown, Hello 'from Hell!' After reading your descriptions of Manila in your book Inferno, it struck us that you may have never been here. To correct this sad situation, Adobo Connection would be delighted to offer you a round trip ticket to visit Manila. You may refund the return leg of the ticket in case you decide to stay. After all, even Hell is more fun in the Philippines!” the restaurant said in its post.

It then attached a meme based on the Department of Tourism’s “It's More Fun in the Philippines” campaign. The meme, with the blurb “Hell. More Fun in the Philippines,” showed touristy shots of the Philippine capital, as well as the restaurant’s adobo dish.

The restaurant said it is also “currently developing” a new dish in honor of Brown called “Adobo Diablo.”

Adobo Connection’s followers lauded the restaurant for its response.

“Now *that* is an elegant response. Kudos, Adobo Connection!” Facebook user Emile Justin Cebrian commented.


“Kudos to Adobo Connection in bringing up this topic. Nakakapanginit ng ulo when i heard d news over the radio on d way home. Suggestion: name ur new menu Adobo from Hell ala Dan Brown (mapapanganga ka sa sarap) hahaha,” said Sarah Pantino.

“Although I don't agree with the reactions because it's just a fiction book, and I've read worst than that, I still like your reaction and challenge,” commented JC John Sese Cuneta.

“You are the first organization, a restaurant chain at that, that is willing to spend for someone else's roundtrip ticket. So kudos, we may have differed in this case but your unique reaction convinced me even more that there's no place like Adobo Connection,” Cuneta added.