ABS-CBN among most searched during election week


Posted at May 17 2010 12:57 PM | Updated as of May 17 2010 09:09 PM

MANILA, Philippines - The country's first nationwide automated elections created a major stir last week, with most Internet-using Filipinos searching for ABS-CBN for the latest news and updates.

Data from Google Philippines' Zeitgeist list showed that ABS-CBN is the only network that made it to the top 10 fastest rising search terms from May 8 to May 14.

At least 7 of the top 10 fastest rising search topics in the county were related to the May 10 polls, with ABS-CBN placing 9th on the list.

The multimedia conglomerate used new broadcast technology and an army of citizen journalists for its coverage of the 2010 polls. Last March, a Pulse Asia poll showed ABS-CBN's election coverage credibility rating at 63%, higher than GMA Network's 55% and TV5's 29%.

"Hailed as fair and balanced coverage, the network's election news, interactive platforms, and real-time reporting were highly watched both on TV and online," said Vanessa Orendain, managing editorial director of TeamAsia.

The Armed Forces placed third on the list following the implementation of a nationwide gun ban in the runup to the elections.

Aside from the election results, online Filipinos also searched for more information on the Commission on Elections and Smartmatic, which is the accredited supplier for the precinct count optical scan (PCOS) machines used in the election. Pinoys also sought information about Zamboanga City, particularly the election-related deaths of 11 people last May 10.

Despite the election fever, the 2010 NBA playoffs was Google Philippines' most searched term last week. This as the Los Angeles Lakers and Orlando Magic entered the conference finals and the Boston Celtics had a stunning win over the Cleveland Cavaliers.

Other top search topics last week include American Idol and Bangkok.

Below is the full list of the fastest rising search topics from May 8 to May 14:

1. NBA
2. American Idol
3. Armed Forces
4. Bangkok
5. Philippine election
6. Election results Philippines
7. Comelec
8. Smartmatic
10. Zamboanga City


Not surprisingly, most of the top newsmakers last week were candidates in the May 10 polls.

Topping the list is Liberal Party standard-bearer Benigno "Noynoy" Aquino III, who is currently leading in the presidential race. His running mate, Manuel "Mar" Roxas II, is also one of the most-searched personalities in Google Philippines as he trails Makati City Mayor Jejomar Binay by a small margin.

Seven-division world boxing champ Manny "Pacman" Pacquiao also caught the interest of Internet-using Filipinos last week after winning a congressional seat in Sarangani province.

Other presidential and vice-presidential candidates made it to the list: Binay, former President Joseph "Erap" Estrada, Lakas-Kampi-CMD standard-bearer Gilbert "Gibo" Teodoro, Bangon Pilipinas standard-bearer Bro. Eddie Villanueva and Nacionalista Party standard-bearer Manuel "Manny" Villar.

Below is the full list of Google Philippines' fastest rising newsmakers from May 8 to 14:

1. Aquino III
2. Pacquiao
3. Mar Roxas
4. Binay
5. Joseph Estrada
6. Willie Revillame
7. Mayweather
8. Gibo Teodoro
9. Manny Villar
10. Eddie Villanueva

abs-cbnNEWS.com is the online news department of ABS-CBN Interactive Inc., a subsidiary of ABS-CBN Broadcasting Corp.