Jollibee one of world’s best fast food chains: magazine


Posted at May 16 2012 03:13 PM | Updated as of May 17 2012 06:29 PM

Travel + Leisure recommends Jollibee's Spicy Chickenjoy, or fried chicken coated with chili powder. Photo from Jollibee's website

MANILA, Philippines – Homegrown quick-service restaurant Jollibee is one of the best fast food chains in the world, according to an influential American magazine.

The restaurant, known for its fried chicken, spaghetti and burgers, is one of the dining spots featured in Travel + Leisure’s “Best fast food chains in the world” feature, which is part of the magazine’s May 2012 issue.

“Fast food gets a Filipino twist at this quick-serve chain, which is so beloved that its mascots star in their own children’s television show,” author Jamie Feldmar wrote in the Travel + Leisure article.

“There are more than 700 locations across the country, serving anything from fried chicken and hamburgers to local favorites like palabok, rice noodles with meat sauce, shrimp and hard-boiled egg.”

The magazine also suggested what first-timers should order at the fast food chain. “Spicy Chickenjoy, fried chicken coated with chili powder.”

Jollibee has been a household name in the Philippines for its Filipino-style fast food fare. What started as a two-branch ice cream parlor in 1975 is now considered the largest and most popular fast food chain in the country.

Aside from the United States, Jollibee has branches in Brunei, Hong Kong and Saudi Arabia, among others.


Other restaurants included in the list are Russia’s Teremok, which serves savory and sweet crepes, and South Africa’s Nando’s, known for its peri-peri chicken.

Nando's is known for its spicy peri-peri chicken. Photo by Karen Flores,

Ippudo, a stylish ramen chain in Japan, is also part of Travel + Leisure’s list as well as St. Hubert in Canada, which serves rotisserie chicken with a tangy brown sauce.

There is also Australia’s Chocolateria San Churro, which sells freshly fried churros; El Messon Sandwiches in Puerto Rico; and Din Tai Fung, a restaurant in Taiwan popular for its xiao long bao or steamed soup-filled pork dumplings.

The rest of the list is composed of fast food chains from Brazil (Giraffas, serves steak), Barbados (Chefette, serves roti wraps), Germany (Nordsee, serves seafood meals), China (Mr. Lee, serves noodles and rice dishes), Denmark (Jensen’s Bofhus, serves beef dishes), Singapore (Old Chang Kee, sells street food), United States (Five Guys, serves burgers), France (Maison Eric Kayser, serves breads and pastries), India (Goli Vada Pav No. 1, serves mashed potato patties on a bun), England (Pret a Manger, serves sandwiches), Saudi Arabia (Albaik, serves fried chicken), and Italy (Rossopomodoro, serves pizza).

An Old Chang Kee stall in Singapore. Photo by Karen Flores,

Travel + Leisure noted that contrary to what most people think, a number of fast food chains around the world “are getting serious about quality.”

“For travelers looking to eat like the locals, fast food chains represent a convenient, often inexpensive taste of how everyday residents in far-flung cities like to eat,” it said.