Most limited edition watches are variations on a theme, tweaks to the usual model specs – a case made of titanium instead of steel, or diamonds on the bezel, or a different kind of strap.
Naturally, by their very nature, limited edition watches are trickier to get compared to regular watches. And they will cost you. So you need patience, excellent connections, and a lot of money to get into the game.
First of all, the procedures of getting a special edition watch are as varied as the reasons for producing one, and the brands that make them. Jean-Sebastien Gerondeau, managing director for Panerai Asia Pacific, says, “We only do it with a partner that we [have been] working with for a long time.”
Jaeger-LeCoultre, on the other hand, is a bit more amenable to producing special watches, such as the Reverso Ultra Thin Tribute to 1931 watch released with the Batman movie, "The Dark Knight Rises."
This lack of time, manpower and resources are also major factors why brands like A. Lange & Söhne rarely agree to commissioned special edition watches.
However, once the decision to produce a limited edition watch is made, the general procedure is the same: decide on what watch to use as a base, finalize the features and design tweaks, prototyping, and then final production. How involved the client will be depends on the watch house’s policies and on the watch being designed.
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