OPM envisioned to level with K-Pop


Posted at Mar 31 2012 04:42 PM | Updated as of Apr 01 2012 12:42 AM

MANILA, Philippines – Korean popular music or “K-Pop” isn’t just music. Its international boom has been met with unheard-of levels of enthusiasm, penetrating language barriers, and effectively becoming a subculture in itself among the youth. This is also the vision for “OPM,” or Original Pilipino Music.

Organisasyon ng Pilipinong Mang-Aawit (OPM) president
Ogie Alcasid launches singing competition
"[email protected]" during a press conference.

The dream comes from the long-standing organization with the same acronym for a name, the Organisasyon ng Pilipinong Mang-Aawit.

During OPM’s press launch for its nationwide singing competition in partnership with the Philippine Amusement and Gaming Corporation (PAGCOR), the organization’s president, actor-singer Ogie Alcasid enthused that the organization envisions the country as a musical goldmine in Southeast Asia.

He said the local music industry has started laying the foundation for Pinoy music to level with the popularity of Korean music.

“Excited ako, hindi ako magde-deny. Nagpapasalamat ako sa lahat ng tumutulong samin, lalo na ang PAGCOR, excited ako,” he said in. “Gaya ng palagi kong sinasabi, simula palang ito, simula palang ng maraming magagandang mangyayari sa OPM.”

“Malayo pa po sa gusto naming ma-achieve. Kung baga nile-lay palang namin ‘yung foundation para doon sa malaking gusto namin ma-achieve, na talagang ang Philippines ay maging sentro ng music pagdating sa Southeast Asia, kumbaga ‘pag sinabi mong Philippines, ‘Ay, punta tayo doon kasi gusto ko manood,’ parang ‘yung nangyari sa Korea, ‘yun ang dream namin.”

To pool new talents for the eventful Pinoy music boom, OPM in partnership with PAGCOR is set to hold auditions across the country to be the next “Total OPM Performer” through [email protected]

Alcasid also continues to make strides towards the K-Pop dream through OPM2GO, an online store of Original Pilipino Music fashioned after Apple's iTunes. The store’s library continues to grow with the inclusion of Universal Records, in addition to tracks from record labels Vicor and VIVA.