MANILA, Philippines -- Publicity firm PR Asia Worldwide said in its Twitter account earlier today that Zac Efron will be the newest endorser for a local clothing brand.
“With the awesome @ZacEfron who’s buzzin’ to hang out in the Philippines! Zefron is sending out his love to all of you,” tweeted publicist Joyce Ramirez via the firm’s account. She posted a photo of herself with Efron.
She also posted a different photo of herself with the young heartthrob, tweeting, “Guess WHO loves The Philippines? Be proud Pinoys! He can’t wait to meet all of you.”
|Publicist Joyce Ramirez and Hollywood star Zac Efron. Photo courtesy of @PublicityAsia
Efron’s local fans have gone wild over the news that the Hollywood star may be Penshoppe's new endorser.
“Mario Maurer, Chuck Bass and now it’s Zac Efron. You make every girl here in the Philippines scream for joy!” tweeted @micerese23 to @Penshoppe.
“Wat (what) a morning to me! Zac Efron a new #Penshoppe endorser waahhh! kaboomm! nga!!!” gushed @lieanne36.
“True ba toh?! Multi-million siguro deal nito nice one @PENSHOPPE,” said @t0dj, while @NuncaValderama said, “To be able to get Zac Efron is a huge milestone in this battle of the brands.”
Twitter user @polperoch, meanwhile, joked that after Ed Westwick and Zac Efron, he would be the brand’s next endorser.
Westwick is one of the stars of TV show "Gossip Girl".
As of posting time, Efron had not posted any statements on his official social media accounts about coming to the Philippines or promoting Penshoppe's clothing line.
It has become a trend for local brands to get international talents as endorsers, in a bid to get on the top of the clothing pile.
Kamiseta got Natalie Portman, Katie Holmes and Natalia Vodianova as endorsers, and Bench currently has David Archuleta, who stayed in the Philippines until about a month ago. His show on another network ended about two weeks ago, and he has reportedly started his religious mission in the US.