MANILA, Philippines – A local shopping website has tapped television host Bianca Gonzalez, one of the most active celebrities on social media, as it hopes to attract more customers.
Gonzalez is the newest face of AVA.ph, which features premium products by local brands such as Aranaz, Rags2Riches and Eric Manansala, and global names such as Givenchy and YSL.
The Kapamilya host replaced four veteran models – Dindi de Leon, Ana Sideco, Phoemela Baranda and Marco Lobregat.
Katrina Holigores, vice president of AVA.ph, said they got Gonzalez as their newest “cover girl” because they want their website to be more “interactive.”
“As we all know, Bianca is one of the most sought after celebrities as well as one of the most active in social media,” she said of Gonzalez, who has over 2 million Twitter followers.
“We asked her to be our first solo cover girl as we transition to a more interactive AVA because we felt Bianca is a perfect fit. She is a woman of success and independence. Plus, she’s tech savvy—exactly the kind of person that shops on AVA,” Holigores added.
Aside from introducing a new “cover girl,” AVA.ph also launched a new feature called the “wish list,” where customers can add the items that they want to buy or receive as a gift for their family and friends to see.