MANILA, Philippines -- A Quick Response (QR) code, commonly scanned by BlackBerry handsets and other smartphones, have made their way to a number of condom wrappers distributed in the United States.
The scannable codes enable users to post the location of their sexual activity via a website called Wheredidyouwearit.com, similar to other geo-location services such as Foursquare or Facebook Places.
And no, it's not about telling the world where you last "did it" -- US health care advocate Planned Parenthood is planning to use the data to "promote healthy sexuality" and be "proud to wear protection."
"Condoms are an essential tool in preventing unintended pregnancy and stopping the spread of sexually transmitted infections, including HIV," Nathan Engebretson, new media coordinator for Planned Parenthood, said in a statement posted on the group's website.
"We hope the site promotes discussions within relationships about condoms and helps to remove perceived stigmas that some people may have about condom use. Where Did You Wear It attempts to create some fun around making responsible decisions," he added.
The campaign targets college students and young people who are "already comfortable with social media." Planned Parenthood claims that "check-ins" have come in from 48 out of 50 states, and from six continents since it distributed 55,000 QR-coded condoms last week.
When used correctly, condoms can provide the best protection against sexually transmitted infections, the group said.