MANILA, Philippines -- A non-profit organization led by singer-songwriter Ogie Alcasid has launched a new movement that aims to champion the growth of original Filipino music.
Dubbed "OPM Means," the new campaign by the Organisasyon ng Pilipinong Mang-Aawit hopes to highlight the ubiquitous presence of local music in Filipinos' everyday lives, and how it takes on different meanings for each one.
To kick off the campaign, the organization will hold a 2-day music festival called "All-OPM" starting February 22 during the Hot Air Ballon Festival at Clark Freeport in Pampanga.
OPM artists who will perform at the event include Ryan Cayabyab, Ogie Alcasid, Joey Ayala, Dingdong Avanzado, Jessa Zaragoza, The Dawn, Gloc-9, Ebe Dancel, Quest, Spongecola, Urbandub, and Yeng Constantino.
Alcasid, president of the Organisasyon ng Pilipinong Mang-Aawit, expressed full commitment the group's cause going forward.
"Dito sa OPM kasi, kami naman po ay hindi swelduhan. What we offer here is our time away from our families, away from work. Maraming pagkakataon na we had to forgo of work, dahil sa aming paniniwala sa advocacy na 'to," he said.
"Makati lang namin na may mangyayari nang ganyan, it's more than enough for us," he added, referring to the introduction of OPM Means. "But the work is still not finished, marami pa kaming dapat gawin."
Alcasid said OPM Means will roll out more activities this year.
He also expressed excitement with the growing popularity of other genres of OPM, apart from power ballads.
"Sana maipagpatuloy pa natin. Very soon mayroon tayong hiphop concert sa Araneta (Coliseum in Cubao) sa April, so iba-iba na. Hindi lang pop, hindi lang ballads. Iba-ibang genre na ang magkakaroon ng concerts, so buhay na buhay," he said.