MANILA, Philippines -- Angel Locsin and Sam Milby are sporting floral and stripes to welcome the summer as part of a local lifestyle brand's recently launched ad campaign.
Dubbed "#EndlessSummerNights," the summer 2013 ad campaign of clothing line Folded & Hung features the two prized Kapamilya stars, as well as young actors Enrique Gil, Elmo Magalona and Alden Richards.
On its official Facebook page, Folded & Hung shared on Wednesday behind-the-scenes videos of the photo shoot of its summer collection endorsers.
Locsin and Milby, in their respective pictorial reels, are seen posing in various floral and striped items, including bright-colored swimwear inside a candle-lit beach house set.
Netizens on Facebook praised the Kapamilya actress as the "muse" of the clothing brand. Calling Locsin "alluring" and "stunning," Stephen Fallarcuna said, "Wala na akong masabi pa sa kaseksihan at kagandahan niya."
Another Facebook user, Baxs Bequiras, also commented on the behind-the-scenes video, which already has 2,100 likes as of writing -- "Mas mainit ka pa sa paparating na summer Ms. Angel Locsin. We are so happy you're back in shape and you're back on F&H."
Some images from the photo shoot were put up in stores of Folded & Hung across the metro in late January, heralding the start of the brand's summer campaign.
Using hashtags for its catch phrases -- "#Chill," "#WhereWillYouBeThisSummer" and "#BeachHouse" -- "#EndlessSummerNights" aims to make a more noticeable presence on social media.