|Northern-style spareribs is one of the signature dishes of P.F. Chang's China Bistro
MANILA, Philippines -- The US-based P.F. Chang's China Bistro opened on Thursday its first restaurant in the Philippines at Alabang Town Center in Muntinlupa, marking the chain's first venture in Asia.
The restaurant's founder Philip Chiang flew to the Philippines to attend the opening of the company's 217th restaurant.
“This is our first foray into a totally Asian environment and I might add, with a large Chinese community. Since I haven’t experienced the Philippines yet I don’t know what might distinguish us, but I feel that so far, we’ve always raised the bar in terms of the Chinese dining experience in countries we’ve opened,” he said.
P.F. Chang's cuisine is inspired by the different regions of China. Among its signature dishes are Chang’s chicken lettuce wraps, Mongolian beef made from US Angus beef caramelized in the wok with garlic and scallions; and Northern-style spareribs.
Desserts include diners banana spring rolls, made of crispy bites of banana with coconut-pineapple ice cream and drizzled with caramel and vanilla sauces; and the Great Wall of Chocolate, a luscious six-layer chocolate cake frosted with semi-sweet chocolate chips, and served with a raspberry sauce.
As a modern bistro, P.F. Chang’s also offers signature cocktails like Asian pear mojito, lucky cat martini, and organic agave margarita.
Chiang was running two other Chinese restaurants in Beverly Hills and West Hollywood when fellow restaurateur Philip Fleming approached him with an idea.
Together they opened the first P.F. Chang’s in 1993 in Scottsdale, Arizona. The business has since grown tremendously with dine-in, take out and party reservation services.
John Travolta, Gwen Stefani, Justin Bieber and Selena Gomez have been among the many celebrities spotted at the restaurant’s different locations.
The restaurant recently topped the 2011 Zagat Survey for Most Popular Full Survey Chain.
“Recognition by esteemed surveys is always welcome and speaks well for what we do, but we do not sleep on our laurels and constantly try to improve our products,” Chiang said.
P.F. Chang’s partner in the Philippines is Global Restaurant Concepts, Inc. headed by president and CEO Archie Rodriguez.
“When looking for restaurants to bring home, we like to consider a few simple factors: Is our personal experience at the restaurant consistently memorable? Is the food good and fresh, using the best ingredients? Is the service and culture above par? Is the concept sound? Will the menu and atmosphere appeal to families?" Rodriguez said.
"We believe PF Chang’s scored high marks in all of these categories. And, we are excited to share our experience with the rest of the Philippines,” he added.
Global Restaurant Concepts is also the company behind California Pizza Kitchen and Orchard Road in the Philippines.