|Representatives from MyCebu.ph, Smart and the Department of Tourism display the new Cebu e-book on various mobile devices before the Heritage of Cebu Monument in Cebu City. Photo courtesy of Smart
MANILA, Philippines - Telecommunications firm Smart Communications Inc. and website MyCebu.ph recently launched an electronic guidebook that aims to promote Cebu province as a tourist destination.
The launch of "A Guide to Cebu 2012" coincided with last week's Sinulog festival in Cebu City that honors the Santo Niño or the Child Jesus. It features brightly colored costumes and street dancing, among others.
The e-book, which can be read through the iPad, Kindle, and other e-readers, will be sold on Amazon.com and other online bookstores.
In a statement, Smart said it will also be available through its websites, on MyCebu.ph, and in physical locations frequented by tourists.
"This (e-book) is in line with the DOT's (Department of Tourism) newly introduced 'It's more fun in the Philippines' campaign," the company said in the statement.
The DOT launched the "It's more fun in the Philippines" tourism slogan early this year, months after the agency faced criticism over its failed "Pilipinas Kay Ganda" campaign.
Tourism Secretary Ramon Jimenez Jr. earlier said the idea behind the slogan is "to create a phenomenon where every Pinoy will subscribe to a certain positive behavior."
Days after the slogan was launched, several Filipinos turned to social networking sites to create their own versions of the "It's more fun in the Philippines" slogan.