Facebook: Duterte, Cayetano are still most-discussed

Alexander Villafania, ABS-CBN News

Davao Mayor and presidential candidate Rodrigo Duterte and his running mate, Senator Alan Peter Cayetano, are still the most talked-about persons in election-related discussions on Facebook.

In Facebook's latest insight report released Friday, the social media giant said Duterte is the most discussed among the presidential candidates with 60%. He had 59% in Facebook’s previous insight report.

Meanwhile, still leading among the vice presidential candidates is Cayetano with 41 percent.

The latest Facebook data on election-related interactions came after after the first round of the #PiliPinas presidential debate held February 21.

Around 66 million election-related conversations and engagements were generated on Facebook from November 20, 2015 through February 22, 2016.

Facebook said the number of people who participated in election-related conversations during the period rose to over 10.8 million, or 22% of the company’s 49 million monthly active users in the Philippines.

The number of conversations hit an all-time high at around 7:18 p.m., at the height of the first debate.

This was how the presidential candidates fared in Facebook conversations during the first #PiliPinas debate. Image courtesy of Facebook

Among the presidential candidates, Manuel Roxas III ranked second with 44% conversations, followed by Grace Poe Llamanzares with 35%. Vice-President Jejomar Binay is in fourth place with 22%, and Senator Miriam Defensor Santiago with 20%.

For the vice presidential candidates being discussed on Facebook, Senator Ferdinand Marcos was in 37%, putting him at second place. Camarines Sur Representative Leni Robredo followed with 31%, Senator Francis Escudero in 15%, and Senator Gregorio Honasan with 3%.

Among the election-related topics most discussed were transparency with 70% of conversations, economy with 31%, education with 23%, social welfare at 19%, defense and foreign policy at 17%, and health at 14%. Landing in sixth place is infrastructure at 6%, while environment and trafficking both had 1%.

Facebook said election-related conversations are defined as “any post or comment that contains highly specific and targeted keywords or hashtags related to either the election itself, a candidate, a party, or a specific topic that might be playing a large role in the election itself.”

The percentages will add up to more than 100% because Facebook users may engage in conversations on more than one presidential candidate.