REDWOOD SHORES, California – YouTube has become a major platform for artists trying to break through the tough music industry. But some Asian-American upcoming artists have become viral hits.
More than 800 people flocked to the University of California in Davis last November 18 to see performances by Filipino-Americans Michelle Martinez, Summerbreeze, Joey Diamond, Erika David, JR Aquino — who joined the stage with other artists like American Idol’s Andrew Garcia and Timothy Dela Ghetto.
Martinez and Summerbreeze, also known as Amiel Maquilan, were guests on Balitang America to show why they’re the next big thing in Hollywood.
Bay Area local Martinez started to hone her craft at age 2. This classically trained vocalist is known for her funky, feel-good vibe. To date, Martinez has 50,000 subscribers and 2.3 million total views on YouTube.
On how YouTube has impacted her career, this singer and songwriter said, “Before YouTube, I was just a girl who sang anywhere I could. But now, the world is my stage.”
Martinez released an album titled “Adrenalin” last June and plans to promote it in Australia, where she will hold a show, next month. She also plans to hold shows in Berkeley and San Francisco next month.
Summerbreeze said that his career also took off after being exposed in YouTube. “I’ve gotten more gigs because of it,” he said.
This Bay Area born and bred singer, songwriter and composer said, “I’m just a happy person. And I want to make people happy through my music. My happiness translates through my songs.”
Summerbreeze is set to release his music video titled “What If?” next week. To date, he has 15,000 subscribers and 3.5 million viewers on YouTube. Balitang America