Pinay entrepreneur honored by Harvard Business School


Posted at Sep 02 2014 11:29 AM | Updated as of Sep 02 2014 07:29 PM

Sheila Lirio Marcelo, founder of / Courtesy of Harvard Business School alumni website

MANILA - A Filipina entrepreneur was among the five outstanding people honored by the Harvard Business School (HBS) for striving to make a difference in the world.

Sheila Lirio Marcelo, founder of, was one of five selected to receive the HBS's 2014 Alumni Achievement Award.

"Throughout their careers, these distinguished graduates have contributed significantly to their companies and communities while upholding the highest standards and values in everything they do," HBS said.

The fifth of six children, Marcelo attended Mount Holyoke College. She met her husband, Ron Marcelo, during a cross-college function for Filipino students. While still in college, they married and had a son.

"I was juggling being a mother and wife, working and studying," she was quoted as saying on the HBS website.

Marcelo worked as a teaching fellow at HBS for a year and joined Upromise, a start-up that helps families save money for college. She also gave birth to her second son.

An accident involving her father and youngest son prompted Marcelo to seriously think about finding care for her family.

"My parents had come to help us with child care, and I found myself worrying about both child and senior care," she said.

After working at TheLadders, Marcelo took a position as an entrepreneur in residence at Matrix Partners. It was there where she created her business plan for which she eventually launched in 2006. enables working families to find the care they need. More than 11 million people across 16 countries are using the service to find help for their children, parents, pets and homes.

"We help families achieve their aspirations by giving them peace of mind in helping their loved ones," she said.

Earlier this year, Marcelo rang the opening bell of the New York Stock Exchange for's IPO.

Aside from Marcelo, the other recipients of the award are Gerald Chertavian, Ashraf Dahod, Jonathan Nelson, and Wendell Weeks.

"They inspire all those who aspire to have an impact on both business and society," HBS added.