MANILA – Filipino-American comic book artist William "Whilce" Portacio is in the country to set up a studio and look for Pinoy talent to do work for different companies.
"I had a school and introduced a lot of Filipinos into the professional superhero market to set up a studio to gather talent and do works for different companies. The basic really is to create more for a new audience," said Portacio, who gave an art workshop at the iACADEMY's in Makati on Tuesdayd.
Portacio, who is also co-founder of American comic book publisher Image Comics, said doing animation is very hard, entailing 12-hour work days.
"Very few people can do it. If you prove you can do it, you have a career," he said.
Portacio said that while everyone knows about the Philippines, the world is waiting for Pinoy stories.
"Right now, entertainment [industry] wants stories and the Philippines is so full of stories. We are a culture that can teach the world [about] pakikisama," he said.
"It's up to us storytellers to tell the story. I want the world to understand something different. That's the job of storytellers," he said.
Portacio said that in the United States, when you say Filipino, the people there think of "lumpia".
While people are now enjoying J-pop (Japanese pop) and K-pop (Korean-pop), he believes the next phase should by P-pop (Pinoy pop).
"The world is enjoying J-pop drama, Japanese. Now they're going to K-pop. I believe the next phase should be P-pop, Philippine stories. It's up to us to do that to show storytellers kung sino tayo," he said.
According to Portacio, Filipinos are warm, caring people and have much talent.
“Pinoy ako all my life. It’s great being Pinoy in today's world,” he said.
Portacio has done work for both DC and Marvel comics. His illustrations include Spiderman, Ironman, Batman and the Punisher, among others.