MANILA, Philippines – Contestants of the Czech Miss 2013 beauty pageant will soon visit the Philippines.
This as the Philippines was officially designated as the partner country of the Czech Miss 2013 beauty pageant.
The Department of Tourism (DOT) and ESO Travel, the franchise holder of the Czech Miss pageant in Czech Republic, signed a memorandum of agreement.
The MOA was signed by Ambassador to the Czech Republic Evelyn Austria-Garcia and Tomas Cikan, general manager and Hynek Spinar, marketing director of ESO Travel at the Philippine Embassy Chancery in Prague last January 10.
With the MOA, the Philippines will be promoted as the “official destination of Czech Miss 2013.” This involves promotion of the Philippines in Czech TV and print ads, internet banners, and radio and outdoor campaigns relative to the Czech Miss 2013 beauty pageant.
Similar to the Philippines’ Bb. Pilipinas beauty pageant, the Czech Miss beauty pageant determines the Czech Republic’s representatives to the Ms. Universe, Ms. World, and Ms. International pageants each year.
ESO Travel proposed that the Philippines be the featured destination of the Republic for one year starting in November 2012.
The photo and video shoots of the Czech Miss 2013 finalists will be conducted in different destinations in the Philippines and will be broadcast during the nationally televised pageant night in the Czech Republic.
In addition, ESO Travel will actively promote Philippine tourist destinations and will develop special travel packages to the Philippines within the period.