How much has your candidate spent in TV ads?

MANILA - The official campaign period for the 2016 elections has yet to start, but some candidates have already spent hundreds of millions of pesos for television advertisements last year.

Twenty-eight candidates, mostly for national positions, spent a whopping total of P3,551,572,963 for TV ads in Metro Manila from January to November 2015, a report by the Nielsen Philippines Advertising Information Service (AIS) showed.

Topping the list of TV ad spenders is presidential aspirant Vice President Jejomar Binay, followed by Senator Grace Poe and former Interior Secretary Mar Roxas, who are also both running for president in the 2016 elections.

Also in the list are Davao City Mayor Rodrigo Duterte, the presidential aspirants' respective running mates and some senatorial candidates, as well as former Cabinet secretaries also now gunning for Senate seats.

According to the Nielsen Philippines AIS, it monitored the TV ads in 28 stations in Metro Manila, which included 10 free-to-air and 18 cable channels.

The report does not include local TV placements airing in specific metro cities only such as Cebu, Davao and Iloilo. 

The ad spending figures are based on published network ratecards.

Click next to see the complete list of the top TV ad spenders according to Nielsen Philippines.

Mobile users can view the desktop version of the slideshow here.



Share your views
How much has your candidate spent in TV ads?

MANILA - The official campaign period for the 2016 elections has yet to start, but some candidates have already spent hundreds of millions of pesos for television advertisements last year.

Twenty-eight candidates, mostly for national positions, spent a whopping total of P3,551,572,963 for TV ads in Metro Manila from January to November 2015, a report by the Nielsen Philippines Advertising Information Service (AIS) showed.

Topping the list of TV ad spenders is presidential aspirant Vice President Jejomar Binay, followed by Senator Grace Poe and former Interior Secretary Mar Roxas, who are also both running for president in the 2016 elections.

Also in the list are Davao City Mayor Rodrigo Duterte, the presidential aspirants' respective running mates and some senatorial candidates, as well as former Cabinet secretaries also now gunning for Senate seats.

According to the Nielsen Philippines AIS, it monitored the TV ads in 28 stations in Metro Manila, which included 10 free-to-air and 18 cable channels.

The report does not include local TV placements airing in specific metro cities only such as Cebu, Davao and Iloilo. 

The ad spending figures are based on published network ratecards.

Click next to see the complete list of the top TV ad spenders according to Nielsen Philippines.

Mobile users can view the desktop version of the slideshow here.



Share your views