With Vice Ganda, Vic Sotto, and Coco Martin all back with entries, the opening day of this year's Metro Manila Film Festival (MMFF) was bound to produce big numbers. And it has, breaking the record set by 2015's edition of the annual film fest.
The MMFF has always been a huge deal for Filipino moviegoers, as there's usually multiple crowd pleasers mixed in with entertaining, intriguing offerings from upstart, indie directors for the holidays.
The hype and support for this year turned out to be bigger than those in the past, beating out previous opening-day record of P150 million, according to MMFF spokesperson Noel Ferrer.
The 2015 edition also featured entries from Vice Ganda and Coco Martin, and went on to break the P1-billion mark in terms of total box-office earnings across two weeks.
Compared to last year, Ferrer also acknowledged that MMFF 2017 more than tripled the number of moviegoers.
"We have now a greater number of people na nakapasok sa mga sinehan," he said in an interview on DZMM Tuesday night.
Ferrer, however, refused to break down the earnings this year so as to avoid creating a "bandwagon effect," which he fears would lead to less performing films being shunned for more popular ones.
"We really want to support all the entries hanggang sa dulo para walang mind conditioning," he explained.
The eight entries this year are: "Gandarrapiddo: The Revenger Squad," "Ang Panday," "Haunted Forest," "All of You," "Meant to Beh," "Deadma Walking," "Siargao," and "Ang Larawan."