'Pure Love' director Veronica Velasco (center, front row) with cast members (clockwise from left-most) Arron Villaflor, Matt Evans, Joseph Marco, Arjo Atayde, Yam Concepcion, Alex Gonzaga, Yen Santos, and Anna Luna. ABS-CBN
MANILA - "Pure Love," ABS-CBN's adaptation of the hit Korean series "49 Days," concluded last Friday with its highest-ever rating after four months on air, according to Kantar Media.
The Alex Gonzaga-starrer on its last day registered a nationwide rating of 29.2%, while its rival show aired on GMA-7, "Coffee Prince," only got 11.2%.
The strong viewership of "Pure Love's" final episode ranked it second to "Forevermore" (31%), another Primetime Bida offering, in the list of the most watched programs in the country on November 14.
Trailing "Pure Love" for the day were also ABS-CBN programs in the primetime block -- "TV Patrol" (28.3%), "Hawak Kamay" (27.5%), and "Two Wives" (23.2%).
The finale rating of "Pure Love" was also a considerable improvement over its ratings in the past weeks. In October, it was the eighth top-rated show in the Philippines with an average nationwide viewership of 23.6%.
Under the direction of Veronica Velasco and Mikey del Rosario, "Pure Love" deviated from the ending of its source material by killing a character other than the lead portrayed in the Philippine version by Gonzaga.
In the SBS series '49 Days,' which aired on ABS-CBN in 2011, Diane (Ji-Hyun in the original, portrayed by Nam Gyu-ri) died in the arms of her father. Screengrab/SBS
Diane hugs her father, Peter, in the spirit world. Screengrab/ABS-CBN
In "49 Days," Diane (Ji-Hyun in the original, portrayed by Nam Gyu-ri) died in the arms of her father, while in the ABS-CBN adaptation, they briefly overlapped in the "spirit world" before she awakened and he departed for good. (Watch the final scene here.)
"Pure Love" marked Gonzaga's first lead role in an ABS-CBN-produced series. Along with the ongoing "Two Wives," it was also the latest Korean drama series to be adapted by the network for a local audience, following the success of "My Girl" in 2008, "Lovers in Paris" in 2009, and "Green Rose" in 2011.