Star-studded episode sweeps trending topics on Twitter
MANILA - The Philippine edition of the global hit "The Voice" ended its first season as the country's No. 1 program, nationwide ratings data showed, as it swept local social media trending topics and topped TV ratings Sunday night.
"The Voice of the Philippines" registered a whopping 30.3% in national TV ratings on September 29, according to data from multi-national market research group Kantar Media.
The ABS-CBN program pulled away from it competing program, GMA-7's "Imbestigador," which only registered a nationwide rating of 13.9% on the same day.
Trailing "The Voice of the Philippines" as the second most watched program nationwide was another Kapamilya show, "Rated K," which garnered 24.5% in national TV ratings.
Image: Kantar Media
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, representing 100% of the total Philippine TV viewing population.
The final episode of "The Voice of the Philippines," wherein "The Draybers" vocalist Mitoy Yonting was named the title winner, also dominated online conversations on Sunday.
By the end of the three-hour finale, the program occupied all 10 spots in the Philippines' local trending topics on Twitter.
The show's official hashtag, "VoicePHFinale," also took the No. 1 spot in the micro-blogging site's worldwide trends.
The strong presence of "The Voice of the Philippines" on Twitter was caused by memorable moments during the show's final episode, which included the star-studded audience and unexpected stage collaborations.
The celebrities who watched the finale show live at Resorts World include celebrity couple Angelica Panganiban and John Lloyd Cruz, beauty queen-actress Ruffa Gutierrez with her mother Annabelle Rama, beauty queen Miriam Quiambao, actress Iza Calzado and singers Gary Valenciano and Angeline Quinto.
In addition to the artists and their superstar-coaches -- Lea Salonga, Sarah Geronimo, Bamboo Manalac, and Allan "apl.de.ap" Pineda -- several big-name stars also performed, including Westlife vocalist Shane Filan, Journey frontman Arnel Pineda, singer Jed Madela, Asin's Lolita Carbon, and comedian-host Vice Ganda.
At the end of the show, host Toni Gonzaga announced that the second season of "The Voice of the Philippines" is underway, with audition dates set to be detailed.