'Voice Kids' finale rating breaks season record


Posted at Jul 28 2014 09:23 PM | Updated as of Jul 29 2014 05:23 AM

Lyca Gairanod poses with her trophy shortly after winning 'The Voice Kids' last Sunday. Photo by Michael Bagtas for ABS-CBNnews.com

MANILA - "The Voice Kids," ABS-CBN's version of the hit global format, drew its biggest ever viewership as it kicked off its two-night finale last weekend, which named 9-year-old Lyca Gairanod the season's champion.

The singing competition registered nationwide ratings of 37.7% and 37.2% last Saturday and Sunday, respectively, according to Kantar Media.

The July 26 rating of "The Voice Kids" is now the show's highest since it premiered last May 24 with weekend episodes. Its previous highest, 37.5%, was set last June 15.

At the conclusion of the program, Gairanod, as the first winner of "The Voice Kids," took home P1 million, a one-year recording contract with MCA Universal, house and lot, a home appliance showcase, a musical instrument showcase, and P1 million worth of trust fund.

Fellow Team Sarah member Darren Espanto placed second, while Team Bamboo's Juan Karlos Labajo and Team Lea's Darlene Vibares finished third and fourth, respectively.

Since its premiere, "The Voice Kids" consistently topped TV ratings in the country.

In June, the singing competition averaged a national TV rating of 35.6%, according to Kantar Media, making it the No. 1 program in the Philippines for the month.

ABS-CBN's "The Voice Kids" is one of over 50 international versions of the talent search, including the format for adults.

The second season of "The Voice of the Philippines," the Kapamilya network's adults edition, is expected to premiere later this year.