'Walang Hanggan' still most watched on TV


Posted at Jun 04 2012 08:31 PM | Updated as of Jun 05 2012 04:05 PM

“Walang Hanggan” stars Coco Martin and Julia Montes

MANILA, Philippines – The hit drama series “Walang Hanggan” remains the most-watched program in the country in May, latest data from Kantar media showed, helping ABS-CBN Corp. continue its nationwide leadership in the all-important primetime bloc.

“Walang Hanggan,” starring Coco Martin and Julia Montes, was the No. 1 program with an average national TV rating of 36.5%. It was also the most-viewed program in Mega Manila with 30% vs “Legacy” with 20.8% and in Metro Manila with 31.8% vs 19.9%.

The Bhutan-shot series, “Princess and I,” meanwhile, was the second most-viewed program nationwide with a national TV rating of 31.7%. The Kathryn Bernardo-starrer also outperformed its rival in Metro Manila with 26.2% vs. GMA's new series “Luna Blanca” with 21.4%.

The two programs helped ABS-CBN maintain its dominance on primetime (6 p.m. to 12 midnight) last May with an average audience share of 42% versus GMA’s 29%, based on Kantar Media data.

Kantar Media also reported that ABS-CBN slightly increased its lead in Metro Manila to 36% last month from 35% in April, while GMA maintained its share at 32% during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently.

ABS-CBN also ruled primetime in other key territories like Balance Luzon (areas in Luzon outside Mega Manila) with 46% audience share vs GMA’s 30%; in the Visayas where it registered a two-point increase to 58% or a 40-point lead over GMA’s 18%; and in Mindanao with 59% or almost four times bigger than GMA’s 15% share.

The long-running primetime newscast, “TV Patrol,” meanwhile, remained the No. 1 newscast with an average national TV rating of 26% vs “24 Oras” with 18.8%.

Overall, seven out of the top 10 programs for May were produced by ABS-CBN -- “Maalala Mo Kaya” (25.9%), “Wansapanataym” (22.7%), “Dahil sa Pag-ibig” (22.5%), and “Rated K” (21.6%).

Based on Kantar Media data, ABS-CBN garnered an average audience share of 34.1% in total day with rival GMA Network placing second with 33.6% share.

ABS-CBNnews.com is the news website of ABS-CBN.