ABS-CBN has most watched election coverage


Posted at May 16 2013 07:48 PM | Updated as of May 17 2013 05:37 AM

Kapamilya special coverage trends online

MANILA, Philippines -- ABS-CBN's "Halalan 2013" was the country's most watched election coverage on Monday, when millions of Filipinos went to the polls.

TV Patrol anchors Noli de Castro, Korina Sanchez, and Ted Failon

Based on TV ratings data from multinational market research group Kantar Media, which covers national urban and rural homes, "Bayan Mo iPatrol Mo: Tayo Na Halalan 2013" garnered a cumulative average nationwide rating of 13.7% from 6 a.m. to 12 midnight on May 13.

Its rival program aired on GMA-7, "Eleksyon 2013," on the other hand, only registered an average national TV rating of 10% on the same day.

Continuing the comprehensive election coverage of ABS-CBN, the network's flagship newscast "TV Patrol" on Monday also drew a strong viewership, with 27% in national TV ratings. Its rival program "24 Oras," in comparison, only registered a nationwide rating of 18.4%.

The wide audience share of "Halalan 2013" was also reflected in the online trending topics on micro-blogging site Twitter on Monday, as Filipino netizens used the hashtag of the program's title to air their reactions to election-related news and report about poll-related incidents.

On May 13, "#Halalan2013" was the only hashtag based on a national election coverage to make it to the top trending topics on Twitter.

Comprehensive coverage

Among the most talked about topics online were results in hotly contested areas, such as those featured in ABS-CBN's "KampanyaSerye" documentaries -- Manila, Masbate, Cavite, Cebu, Pampanga, Zamboanga, and Laguna.

DZMM anchors Julius Babao and Jing Castaneda

Aside from the local races, "Halalan 2013" also delivered updates on the results in overseas absentee voting through its international news bureaus.

With the help of about half a million Bayan Patrollers, and 221 reporters in the Philippines and key global cities scattered in 45 live points, "Halalan 2013" was also able to zoom in on irregularities and election-related incidents in different localities reported through ABS-CBN's different multimedia platforms.

The program likewise had respected analysts dissecting the results and issues related to the polls.

Filipinos were able to access the comprehensive coverage of "Halalan 2013" through ABS-CBN's multimedia presence, with the ABS-CBN News Channel (ANC) and DZMM TeleRadyo offering uninterrupted 48-hour election coverage.

On digital media, ABS-CBNNews.com provided the latest news and analysis of election results as they came in. The website also offered online exclusives, including a comprehensive social media tracker, which was launched in partnership with IBM Philippines. Through the tracker, netizens were able monitor the social media buzz on the positive and negative commentaries and conversations about the candidates.

Through the Comelec-Halalan 2013 mobile app for smartphones and tablets, ABS-CBN also empowered citizens with relevant information, such as precinct locations, list and profiles of candidates and partylists, as well as the latest aggregated, partial and unofficial election results in national and local polls.

Bayan patrollers

Also taking part in "Halalan 2013" were celebrity patrollers for "Bayan Mo iPatrol Mo: Tayo Na (BMPM)," including TV host Bianca Gonzalez, actresses Valerie Concepcion and Melai Cantiveros, the Philippine Azkals' Chieffy Caligdong, comedian-host John Lapus and singers Jed Madela and Sam Concepcion.

ABS-CBN's Halalan 2013 News Center

The popular personalities from different fields received inquiries and concerns on the elections via hotlines, online portals and their personal Twitter accounts.

On the field, ABS-CBN also set up BMPM stations in key areas in the country to assist voters in finding their precincts, receive complaints and reports regarding the polls, and respond to medical emergencies.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBNnews.com is the news website of ABS-CBN Corp.