MANILA - ABS-CBN maintained its leadership in nationwide ratings in March, according to data from Kanter Media, as the Kapamilya network swept the 10 most watched programs in the Philippines for the month.
'Got to Believe' stars Kathryn Bernardo and Daniel Padilla. ABS-CBN
The list was dominated by ABS-CBN's Primetime Bida offerings, with the recently concluded "Got to Believe" ranking first with an average national audience share of 34.6%.
Five other Kapamilya primetime shows ranked in the list.
"Honesto," which also concluded in March, placed second with 34.2%, while the series that replaced it in its time slot, "Mars Ravelo's Dyesebel," trailed closely with 32.2%.
Featuring Anne Curtis in the title role, "Dyesebel" has consistently topped daily nationwide ratings since its March 17 premiere, as measured by Kantar Media using a panel size of 2,609 urban and rural homes.
Anne Curtis as 'Dyesebel.' ABS-CBN/Mark Nicdao
Its lead-in program, ABS-CBN's flagship newscast "TV Patrol," ranked sixth as the overall most watched program in March, with an average viewership of 28.2%.
The ongoing "Ikaw Lamang" and the just-concluded "Annaliza," both primetime shows, placed seventh with 27.6% and ninth with 22.9%, respectively.
Completing the top-10 sweep of ABS-CBN in March were its weekend programs, including "Wansapanataym." The fantasy anthology's average rating of 31.3% was good enough to rank it fourth overall.
The long-running drama anthology "Maalaala Mo Kaya" placed fifth with 28.8%, while the game show "Bet On Your Baby" ranked eight with 26.7%. The magazine program "Rated K," meanwhile, scored 22.6% in average national viewership, ranking it 10th in the list.
The strong viewerships of ABS-CBN's primetime and weekend programs bolstered its overall lead over competing networks GMA-7 and TV5.
According to Kantar Media, ABS-CBN registered an average audience share of 44%, or 10 percentage points ahead of GMA's 34%. TV5, meanwhile, trailed at a distant third with 10%.
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