MANILA, Philippines -- “Walang Hanggan” soared high in TV ratings in March and led the pack nationwide with an average TV rating of 35.2% compared to its rival “My Beloved” with only 16%.
Even in Mega Manila and Metro Manila, the Coco Martin-Julia Montes starrer was the most watched with 29.3% vs 20.2% and 31.5% vs 19% respectively, according to data from multinational research group Kantar Media.
Kantar Media's report showed that nine ABS-CBN programs figured in the top 10 most watched programs, while “Eat Bulaga,” which is produced by a blocktimer and aired on GMA 7 landed on the 10th spot.
“Walang Hanggan” continues to be the most watched show in the country followed by recently concluded “Budoy” with an average national TV rating of 29%, “E-Boy” with 28.9%, and the new series “Dahil sa Pag-ibig” (27.8%).
“Maalaala Mo Kaya” is still the No. 1 weekend program with an average national TV rating of 28% followed by “Wansapanataym” (23.8%), while “TV Patrol” remains to be the No. 1 with an average national TV rating of 25.2%.
When it comes to current affairs program, “Rated K” is still the undisputed leader with 22.4%.
ABS-CBN’S new show Sarah G Live” made a strong debut as it instantly ranked ninth in the top ten with 21.4%.
Data from Kantar Media, which has national samples of 1,324 homes and 7,666 individuals that are statistically representative of total Philippine TV population, also showed that ABS-CBN obtained an average audience share of 36% nationwide for total day viewership, which was higher than GMA’s 34%
On primetetime, Kantar Media also reported that more Filipinos nationwide watch ABS-CBN from 6 p.m. to 12 midnight as seen in ABS-CBN's primetime audience share of 44%, which increased from previous month’s 41.4%. This represents a 15-point lead over GMA's primetime audience share of 29%.
ABS-CBN took the lead in its rivals’ claimed bailiwicks of Mega and Metro Manila on the important primetime block when viewing levels peak and when advertisers place more of their TV ads to reach more viewers. ABS-CBN averaged 36% in audience share vs GMA’s 34% in Mega Manila and 38% vs 32% in Metro Manila.
ABS-CBN also won in other territories on total day and earned an average audience share of 39% vs GMA’s 35% in Balance Luzon (areas in Luzon outside Mega Manila); 48% vs 23% in Visayas; and 54% vs 16% in Mindanao.
ABS-CBN’s late afternoon block (3 p.m. to 6 p.m.) is gaining ground and increased from an average national audience share of 29.1% in January 2012 to 34% in March 2012.
ABS-CBN's DZMM topped all AM radio stations last February in Mega Manila with a 42.1% audience share, h 14.4 points higher than GMA's DZBB that only got 27.7%, according to the Nielsen Mega Manila RAM data.
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.
(ABS-CBNnews.com is the news website of ABS-CBN Corp.)