ABS-CBN launches ‘Bida Best Kid’ campaign


Posted at Mar 18 2012 06:36 PM | Updated as of Mar 19 2012 02:36 AM

The Final Four contestants of the recently concluded “Junior Master Chef: Pinoy Edition” shoot the station ID for ABS-CBN's “Bida Best Kid” campaign

MANILA, Philippines -- Recognized as a child-friendly TV station by the Anak TV Foundation, ABS-CBN launched the “Bida Best Kid” campaign on Sunday on “ASAP 2012” to promote and produce values-oriented programs to Filipino children to help empower kids.
Through the “Bida Best Kid” campaign, ABS-CBN said it is telling its viewers especially the parents that the programs aired on its free TV and cable channels are suitable to be viewed by their kids for its child-friendly content.

“It feeds their aspirations to become the best that they can be, whether in academics, arts, or sports. These shows will also serve as perfect opportunities for parents to bond with their kids,” ABS-CBN said in a statement.
The “Bida Best Kid” programs can be seen across all ABS-CBN platforms that include ABS-CBN Channel 2, free TV channel Studio 23, anime cable TV channel Hero TV, and a free TV channel for kids to be offered on ABS-CBN Digital TV when the government gives the go-signal for the rollout.
Among the currently airing ABS-CBN programs  that are certified kid-friendly are primetime series “E-Boy,” educational program “Matanglawin,” weekend fantasy series “Wansapanataym,” weekday morning cartoon programs “Sailor Moon” and “Naruto” and weekend Nickelodeon and Marvel titles such as “Penguins of Madagascar” and “X-Men.”
The campaign kicked off on “ASAP 2012” with its first station ID starring the brightest “Bida Best Kids” of ABS-CBN such as Zaijan Jaranilla, Xyriel Manabat, Bugoy Cariño, Yogo Singh, “Junior Master Chef: Pinoy Edition” Final Four, and the kids from currently airing Kapamilya shows “E-Boy,” “Wako Wako,” “Goin’ Bulilit,” and even the kids from now defunct “Ikaw ay Pag-ibig,” and “Pinoy Dream Academy: Little Dreamers.”
The “Bida Best Kid” station ID also premiered simultaneously on Studio 23 and Hero TV (SkyCable channel 44). Its website www.bidabestkid.com also went live on Sunday.
The “Bida Best Kid” station ID was created by ABS-CBN Creative Communications Management head Robert Labayen. It was directed by Peewee Gonzales, while the director of photography was Johny delos Santos. The “Bida Best Kid” jingle was written by Danie Sedilla-Cruz, while the music was composed by Ferdinand Dimadura.