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Willie's show 'rattled' us, admits 'Showtime' host Anne

Posted at | Updated as of 02/21/13 3:58 AM

Host says 'Showtime' aspires to be like 'Eat Bulaga'

MANILA, Philippines (UPDATED) -- The re-launch of Willie Revillame's variety game show as a noontime program was admittedly a cause for concern for the hosts of ABS-CBN's "It's Showtime," one of the show's mainstays actress Anne Curtis said.

'It's Showtime' hosts (from left) Vhong Navarro, Anne Curtis, Billy Crawford, Kuya Kim,
Karylle, Vice Ganda, Jugs & Teddy, Jhong Hilario, Ryan Bang and Coleen Garcia

"When we met about it, of course, we were rattled," Curtis said on Tuesday.

However, the 28-year-old actress said the team behind "It's Showtime" readily agreed to set aside any "competition," as it may affect the fun-loving atmosphere of the Kapamilya program.

"There are different shows to watch, and all of us agreed to not be competitive. Don't have that in your heart, in your mind, because you'll be stressed. Mawawala 'yung magic ng show, 'yung kulitan. So we just continue to do what we do best, and that's to make the madlang people happy, and it works," she said.

Sticking to the formula has also served to steady the nationwide ratings of "It's Showtime." According to TV ratings data from multinational research group Kantar Media, the Kapamilya program continues to register a higher audience share than TV5's noontime offering.

Over the years since it first aired in 2009 as a talent search, "It's Showtime" has become popular for its hosts' often riotous interactions, not only among themselves, but with the "madlang people" as well.

Curtis noted, however, that the games and segments featured in the variety show may cater more to younger audiences, in comparison to those seen in Revillame's show and another rival noontime program "Eat Bulaga."

"I believe our market from the two shows are different -- we have a lot more younger people come in, which is what I noticed. Maybe what we have to work on more is how we can relate to older viewers," she said.

Following its re-launch as ABS-CBN's noontime show in February last year, "It's Showtime" has had to slowly "re-format," according to Curtis, citing the limitations of being exclusively a talent competition.

In January, the Kapamilya program launched its new segments -- including the celebrity edition of the talent competition "Bida Kapamilya," the celebrity look-alike contest "Kalokalike" and the man-versus-machine showdown "Makina Matibay."

"We've slowly done it already, because a competition show can only go so far. How many grand finals can you have? So we keep on trying to add different elements, which is all part of a show that you want to last long-term," she said.

Curtis also echoed her fellow hosts' admiration for their rival program "Eat Bulaga," which is now on its 34th year on air. "We aim to be like 'Eat Bulaga' that lasted so long as a family, so we don't want to compete," she said.

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