MANILA, Philippines -- The "kilig-serye" starring Jodi Sta. Maria and Richard Yap continues to dominate daytime ratings, as it inches closer to the No. 1 spot in the list of the most-watched weekday programs in the country.
|Richard Yap and Jodi Sta. Maria. File photo
"Be Careful With My Heart" posted its all-time highest rating last Friday, January 18, when it garnered a national TV rating of 30.3%, according to the latest data of the multinational market research group Kantar Media.
This is the first time the series breached the 30% mark in nationwide ratings.
The highest rating primetime series, "Ina, Kapatid, Anak", registered a mere three-point lead over "Be Careful With My Heart," which airs 11:45 a.m. on weekdays.
The primetime block -- 6 p.m. to midnight -- is seen as the most important part of the day in terms of TV viewership. It is during this time when most Filipinos watch television and advertisers put in a larger part of their investment to reach more consumers.
Both Kapamilya programs also won big last Friday over their competing shows aired on GMA-7.
"Eat Bulaga," which airs during the timeslot of "Be Careful With My Heart," only garnered a nationwide rating of 13.9%. The rival program of "Ina, Kapatid, Anak," meanwhile, only registered 15% compared to the ABS-CBN series' 33.3%.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.
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