MANILA - ABS-CBN is still the most watched TV network in the Philippines.
According to data from Kantar Media, the Kapamilya network nearly swept the list of the most watched TV programs in the country in 2015, helping it maintain its top spot as the leader in nationwide ratings.
Topping the list with the highest average rating during its 2015 run was the second season of "The Voice Kids" with 41.7 percent. The singing competition for kids and teens, which crowned banana cue vendor Elha Mae Nympha as winner, ran for three months until August.
The rest of the top five were primetime shows such as "Ang Probinsyano," "Nathaniel," "Pangako Sa 'Yo," and weekend drama anthology "Maalala Mo Kaya."
Kantar Media data also revealed that ABS-CBN managed to keep a stronghold of the primetime block whole year round as it scored an average national audience share of 50 percent compared to GMA 7's 31 percent.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively, ABS-CBN said.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57 percent.
The strong ratings performance of these shows bolstered ABS-CBN's lead over rival networks throughout 2015. From January to December, the Kapamilya network had an average audience share of 43 percent nationwide, while GMA 7 only got 36 percent.