'Be Careful With My Heart' may air in Malaysia


Posted at Jan 08 2013 04:35 PM | Updated as of Jan 10 2013 11:18 PM

Kim Chiu series 'My Girl' starts Malaysian broadcast

MANILA, Philippines -- A TV network in Malaysia is hoping to air the hit ABS-CBN series "Be Careful With My Heart."

Richard Yap and Jodi Sta. Maria. File photo

The first commercial television station in Malaysia, TV3, has expressed a "strong interest" to acquire the Kapamilya daytime series, according to ABS-CBN International Distribution.

Starring Jodi Sta. Maria and Richard Yap, "Be Careful With My Heart" is among the Philippines' top-rating TV series, despite its morning time slot (weekdays at 10:45 a.m.).

Last year, it figured in the top 20 most watched programs in the Philippines, having earned an average national TV rating of 22.7% from June to December, according to the TV ratings data of multinational market research group Kantar Media.

The Kapamilya "kilig-serye" tells the story of aspiring flight attendant Maya (Sta. Maria), who leaves the province for Manila to pursue her dreams. Her life plan takes a detour when she becomes the maid of the family of single dad and businessman Richard Lim (Yap), for whom she later develops romantic feelings.

Due to its popularity, the "kilig-serye" was extended for another seven months until June this year.

Malaysia's TV3 has already acquired 95 hours of content from ABS-CBN.

According to ABS-CBN International Distribution, TV3 is also looking to acquire the 2011 series "My Binondo Girl" in Malaysia, in addition to another Kim Chiu-starrer set to run in the country this month.

Originally aired in 2008 by ABS-CBN, "My Girl" will air on TV3 starting this month. Also starring Gerald Anderson, the defunct primetime soap was the Kapamilya network's adaptation of the original South Korean series of the same title.

Among the Kapamilya shows that previously aired by TV3 is the 2010 remake of the drama series "Mara Clara." The Julia Montes and Kathryn Bernardo-starrer achieved a viewership of 1.5 million during its Malaysian run.

The 2009 series starring Jericho Rosales and Kristine Hermosa, "Dahil May Isang Ikaw," also had a notable impact on Malaysian TV viewers during its run.

Aired by the pay-TV channel Astro Bella in Malaysia, "Dahil May Isang Ikaw" registered a whopping 67% audience share in the country.

Other Kapamilya shows aired by Astro Bella include "Magkaribal," "Prinsesa ng Banyera," " "Impostor," "Imortal," "Budoy" and "Iisa Pa Lamang".

Outside of Malaysia, the Cambodian Television Network (CTN) is set to film a remake of the premiere "teleserye" offering of ABS-CBN, "Pangako Sa'yo" -- a first-of-its-kind feat for Philippine television. According to CTN, it is set to start production on the local adaptation early this year.