ABS-CBN tops TV viewing in 2011


Posted at Jan 04 2012 05:11 PM | Updated as of Jan 05 2012 04:00 AM

MANILA, Philippines - ABS-CBN was the country's most watched TV network in 2011, especially during the highly coveted primetime block.

Based on Kantar Media data for the full year 2011, ABS-CBN had a 42-percent national audience share for primetime (6 p.m. onwards), or 12 points higher than rival GMA 7's 30 percent.

Overall, ABS-CBN enjoyed an audience share of 36 percent in 2011 vs. GMA's 35 percent and TV5's 13 percent.

For December alone, ABS-CBN topped primetime TV with a 42-percent share against GMA's 31 percent.

ABS-CBN also continued its winning streak in Metro Manila with an average audience share of 36 percent in December, overtaking GMA's 34 percent.

ABS-CBN programs dominated the list of top 30 most-watched programs in 2011, with 21 Kapamilya shows, and even secured the top 16 slots.

"Mara Clara" topped all programs last year with an audience share of 33.4 percent, followed by "100 Days to Heaven" (32.6 percent), "Mutya" (32.4 percent), "Minsan Lang Kita Iibigin" (29.4 percent), "Ikaw ay Pagibig" (29.2 percent), "Budoy" (28.8 percent), "Maalaala Mo Kaya" (28.2 percent), "Noah" (28 percent) and "Guns and Roses" (27 percent).

"TV Patrol" was the only TV newscast to crack the Top 10 programs in 2011 with an average TV rating of 27.2 percent, while its competitor, "24 Oras," finished at No. 24 with 19.5 percent.

Among talent reality-search programs, "Pilipinas Got Talent" was the highest rated with an average rating of 26.8 percent, while "Rated K" with broadcaster Korina Sanchez topped all public affairs programs at No. 14 with an average rating of 23.8 percent.

ABS-CBN's "Toda Max" led all TV sitcoms with 20.8 percent, while "Goin Bulilit" (20.7%) beat all other gag shows in 2011.

"Eat Bulaga" was the top-rated GMA show for 2011.

ABS-CBN registered a net income of P2.2 billion in the first nine months of 2011, while news media reported that GMA Network earned P1.58 billion net income in the same period.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.